Thursday 14 January 2021

Martin unveils ‘first’ FSC-certified and plastic-free acoustic guitar

Martin unveils ‘first’ FSC-certified and plastic-free acoustic guitar

C. F. Martin & Company has unveiled what is claimed to be the first acoustic guitar that is both FSC-certified and plastic-free.

The company chose to go plastic-free with the '00L Earth' model because it believes single-use plastic is destroying entire ecosystems and greatly contributes to global warming.

It adds the world needs to “urgently” reduce single-use plastic and hopes this guitar “will be another vehicle for spreading the message”.

The sustainable guitar, which sports an illustration of the Earth, sun and stars, has been painted by artist Robert Goetzl, who was inspired by Greta Thunberg's School Strike for Climate movement.

The gig bag has also been sourced and made with hemp, a fast-growing and highly sustainable material.

Tim Teel, Martin's Lead Instrument Designer, who helped build the guitar said: “I respect working for a company that takes environmental issues seriously.

“This project illustrates the importance of our planet and is depicted in this amazing graphic by Robert Goetzl. By using responsibly harvested materials, we will ensure the next generation of musicians and luthiers will have great tonewoods to choose from when designing, building and playing stringed instruments of the future.”

Martin CEO Chris Martin added: “There's so much that we can do as individuals to fight climate change in our daily lives. Yet we are continually looking for ways that our company can inspire musicians and their fans to take action. Not just on Earth Day but every day. Music has always been a powerful tool for bringing people together for change.”

Written by

Bruna Pinhoni

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