Tuesday 12 January 2021

Sky announced as Principal Media Partner for COP26

Sky announced as Principal Media Partner for COP26

Sky has announced it will be the Principal Media Partner for the COP26 international climate change summit taking place in Glasgow this November.

The partnership will see the broadcaster support the delivery of the summit.

Sky has also unveiled new 'Sustainable Productions Principles' and the green 'Planet Test' initiative for TV production as part of its plan to be net zero carbon by 2030.

‘The Planet Test' scheme aims to offer a simple way for all production, commissioning and editorials teams to check if their productions raise awareness of the environmental issues and show positive action.

According to the new principles, from today, all the broadcaster's future Sky Originals series will prioritise producers and businesses who are aligned with Sky's net zero carbon ambitions. That includes producers using third-party suppliers who are committed to net zero carbon.

The broadcaster has also pledged to work with managers of the production teams to provide guidance, find solutions and mitigate carbon emissions during production wherever possible.

Sky Sports has also committed to targeting albert’s sustainable production certification for every host broadcast this year.

Host broadcaster is a media company appointed by an organisation to ensure and provide the production of the broadcast of a sports event.

COP26 President Alok Sharma said: "Businesses have a key part to play in the summit and in building back greener, so I am delighted to welcome Sky as a Principal Partner for COP26. Their 'Sky Zero' campaign shows how ambitious they are to take meaningful action for the future of our planet and I look forward to working together in the run-up to COP26.”

Jeremy Darroch, Executive Chairman, Sky, said: "At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world because it’s the actions of business, the government and individuals, that will define our generation.

"I hope Sky’s new 'Planet Test' and 'Sustainable Production Principles' will spur others to make the transition to net zero with us.”

Written by

Bruna Pinhoni

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