PepsiCo has pledged to eliminate all virgin plastic from bottles of its Pepsi brand in nine European markets by 2o22.
The company said it will package the entire range of beverages under that brand with plastics recycled from post-consumer packaging, recycled polyethylene terephthalate (rPET).
The American food and beverage giant predicts the move to 100% rPET will eliminate more than 70,000 tonnes of virgin plastic every year and will lower carbon dioxide emissions per bottle by approximately 40%.
Germany, Poland, Romania, Greece and Spain will see the switch to 100% rPET Pepsi bottles in 2021, while one year later this move will expand to France, Belgium, Luxembourg and the UK.
Silviu Popovici, Chief Executive Officer of PepsiCo Europe said: “We are committed to immediate action to address the plastic waste challenge.
“Working with policymakers and waste management systems, we need to collect more bottles so that plastic needs never become waste. Everyone can and should play a part in developing a circular economy for plastic.”