Friday 20 November 2020

Garnier launches solid shampoo bars to tackle plastic waste

L’Oréal's brand Garnier has launched a line of solid shampoo bars in a bid to tackle plastic waste.

The formula of the shampoo bars uses a blend of 94% plant-based ingredients and the products are packaged in recyclable cardboard.

The company said the new range of products also requires 70% less fossil energy for transportation compared to conventional shampoo bottles.

Aurelie Weinling, International Scientific and Sustainability Director at Garnier said: "The first formula trials started in July 2019 and we are thrilled to be able to now bring this new range to the market today.

"We believe sustainability needs to be made accessible to all so we can achieve real impact at scale."

According to recent research, almost half a billion plastic shampoo bottles in the UK go into the bin every year. It is also estimated that the cosmetics industry produces 120 billion items of packaging a year.

https://twitter.com/GarnierUK/status/1329491918624055296?s=20