Gillette to halve its use of virgin plastic by 2030

The personal care brand also expects 100% of its packaging will be recyclable by 2030

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Gillette has pledged to halve the use of virgin plastic in its products by 2030.

As part of the company’s new sustainability plan, 100% of Gillette’s packaging is expected to be recyclable by 2030 and new products with 100% recyclable packaging and featuring handles made from post-consumer recycled content will soon hit the market.

The razors and personal care brand also committed to using 100% renewable purchased electricity, halving greenhouse gas emissions for manufacturing and reducing water consumption by 35% by 2030.

Alessandra Dolfini, Gillette’s Global Senior Vice President, said: “From addressing waste to reducing water consumption, Gillette remains committed to our goals in areas that are a priority for our customers, as well as other critical challenges across the supply chain, including reducing emissions, sourcing responsibly and ensuring ingredient transparency across the board.”