Electrolux has developed a new vacuum cleaner that has been made from 100% recycled and reused materials.
It has worked in partnership with Stena Recycling for the prototype, using plastic and components from consumer electronic products, such as used hairdryers, vacuum cleaners and computers.
Stena Recycling collects discarded electronic consumer products and breaks them down into raw materials for new products or for energy recovery.
The focus on consumer products has enabled the project to study the lifespan of the recycled products and components to gain insights about consumer recycling behaviours and attitudes.
More than 400 million metric tons of plastic are produced globally every year but less than 12% of this comes from recycled materials.
Electrolux is aiming for all its product ranges to contain at least 50% recycled materials by 2030 and has committed to becoming carbon-neutral across its supply chain by 2050
Jonas Samuelson, CEO at Electrolux said: “We at Electrolux have a strong commitment to reduce our climate impact by 2030 and circularity is a key dimension of this.
“The partnership with Stena Recycling is one of the most important initiatives we engage in to push ourselves and the industry forward through knowledge sharing and innovation. We want to support consumers in making sustainable choices and to succeed we need a solid approach to circularity.”