Morrisons goes glitter-free to make Christmas more sustainable

The supermarket chain has removed glitter across all its own-brand ranges of greetings cards, gift wrap, seasonal items and plants in stores

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Morrisons greeting cards, crackers, wrapping paper, present bags and plants are now 100% glitter-free.

The supermarket chain has announced it removed all glitter from its own-brand ranges of products in recognition of the fact that glitter is made from tiny particles of plastic and can be an ecological hazard if it becomes dispersed on land, rivers and oceans, where it takes hundreds of years to degrade.

Morrisons has also removed all plastic toys from its Christmas crackers, which will be completely plastic-free this year – all contents will be made out of paper, metal or wood and are designed to be reused.

The company says ditching glitter and the reduction of plastic in Christmas ranges could save more than 50 tonnes of plastic during the festive period.

Christine Bryce, Morrisons Home Director. said: “We have taken glitter and plastic out of our festive range this year so that our customers can enjoy their festivities without worrying about the environmental impact.”

In May, Morrisons increased its target to reduce own-brand plastic packaging from 25% to 50% by 2025.