Global advertising giant JCDecaux commits to carbon-neutral French operations by 2021

The outdoor advertising company have pledged to expand energy efficiency measures and source 100% renewable electricity by 2022

Global advertising giant JCDecaux has set a target of achieving carbon-neutral status by 2021 for all its activities in France.

The company says the commitment covers scopes 1, 2 and 3 emissions.

The firm will work on a series of initiatives to achieve these targets, including the expansion of LED installations to improve the energy efficiency of furniture and digital screens.

JCDecaux will also source 100% renewable electricity by 2022 and further support the rollout of a hybrid and natural gas vehicle fleet.

The company has also pledged to continue work on innovating technologies like bus shelters’ green roofs help tackle air pollution in large cities.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: JCDecaux has acknowledged that economic growth, permanent job creation, social and stakeholder responsibility and sustainable development to limit its environmental footprint are inextricably linked and part of its competitiveness.

“Such exacting standards should be better taken into account in public procurement, so that, quality and sustainability prevail in the general interest. As such, responsible public procurement will drive forward the ecological transition.”

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