Burberry helps IBM interns develop tech for sustainable shopping

The prototype uses data that allows consumers to trace a garment’s production journey and lifecycle

Burberry‘s technology experts have supported students from IBM’s internship programme to develop a prototype that could potentially help support the trend of sustainable shopping.

Named Voyage, the prototype uses IBM platforms to gather data that allows consumers to trace a garment’s production journey and lifecycle while learning more about the processes involved in its creation.

The system, which will be trialled in Burberry’s mobile app, works by identifying a product through scanning a tag or entering a product number, before outlining its development journey.

The idea behind the project was to empower customers’ sustainability preferences and make tailored product recommendations.

Mark McClennon, Chief Information Officer at Burberry, said: “Cross-functional collaboration across industries is crucial to building a more sustainable future and inspiring the next generation of sustainably-minded innovators.”

Luq Niazi, Global Managing Director at IBM Consumer Industries, commented: “We hope that both the students’ experiences and this prototype can inspire new ideas around tackling sustainability and traceability for the fashion industry.”

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