Majority of consumers ‘happy to wait longer for deliveries if they are sustainable’

A new survey shows 61% of purchasers are willing to wait longer for the delivery of their purchases if they know it’s better for the environment

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The majority of consumers are happy to wait longer for their deliveries to arrive if they are sent in a sustainable way.

That’s the suggestion from Coyote Logistics, which commissioned a survey of 250 global shippers from across various industries

It shows a total 61% of respondents said they were willing to wait longer for the delivery of their purchases if they know it’s better for the environment, while 84% of respondents said a brand’s positive sustainability practices would mean they are more likely to make a purchase.

The logistics firm suggests increased demand for more environmentally friendly products and services means a focus on supply chain sustainability is increasingly critical but notes despite 98% of global shippers having at least one team member dedicated to green initiatives, only a quarter 25% actually require sustainability-focused information within their request for proposals (RFPs).

The results of the survey shows 81% of companies are now more focused on sustainability than they were three years ago and Coyote Logistics emphasises the trend towards sustainability within the supply chain “is dominant among companies of all sizes”.

Mike Sinkovitz, SVP of Coyote Transportation Management, said: “At Coyote, we understand the industry is prioritising sustainability today more than ever before and that this trend will only continue. As a leader and innovator within the supply chain, Coyote is committed to delivering insights and innovative solutions that support sustainable practices, which are being driven by our Coyote Collective industry forum.

“With our advanced technology, proprietary research and over a decade of industry experience, we’re uniquely positioned to support the advancement of sustainable processes across a wide range of logistics services. The first step is understanding where the industry stands today, which is why we are eager to share the results of this study.”