Amazon has announced it will introduce labels on more than 25,000 products in a bid to help customers choose sustainable products and protect the environment.
The online retail giant notes the Climate Pledge Friendly label will make it easier for consumers to identify products boasting sustainability certifications.
Greener grocery, household, fashion, beauty and personal electronics products will be labelled in shopping results, will have additional sustainability information on the product page and will be featured in a dedicated section of Amazon’s shop.
The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement ten years early and be net zero carbon by 2040.
Jeff Bezos, Amazon Founder and CEO, said: “Climate Pledge Friendly is a simple way for customers to discover more sustainable products that help preserve the natural world.
“With 18 external certification programmes, we’re incentivising selling partners to create sustainable products that help protect the planet for future generations.”
The company has already committed to reaching 100% renewable energy by 2025, ordered more than 100,000 fully-electric delivery vehicles and plans to invest $100 million (£78.7m) in reforestation projects around the world.
Amazon also launched the Climate Pledge Fund, a $2 billion (£1.5bn) fund to back companies whose products and services will facilitate the transition to a low carbon economy.