Committing to achieving albert certified status for all future football seasons, Sky Sports will broadcast the first ‘green’ match this Saturday 12th.
The certification is awarded to productions that meet the sustainable credentials of albert, the BAFTA and industry-backed consortium body set up to tackle the environmental impact of broadcasting and inspire audiences to act on a more sustainable future.
Kicking off at Anfield, Liverpool against Leeds United will be the first live Premier League broadcast to achieve certification for the highest standards of sustainable production.
Steve Smith, Executive Director of Content, Sky Sports said: “We’ve been working hard to make our live productions more sustainable and it’s is a big achievement on Sky’s overall ambition to be net zero carbon by 2030.”
Tricia Duffy, Strategy Advisor, BAFTA albert, commented: “We are all aware of the impact sports production has on the environment but together through the efforts of the albert Sports Consortium, we are finding ways to reduce our carbon footprint as well as bringing the climate into the conversation on screen too.”
In July, Sky Sports became the first broadcaster to sign up to the UNFCCC Sports for Climate Action Framework.
A few days ago Fiona Ball, Director of Bigger Picture at Sky spoke to FNZ about the British broadcaster’s environmental programme.