Deutsche Bank introduces app to track clients’ carbon footprint and help them save money

The digital product will be connected to a customer’s bank account and will work out how much emissions have been generated based on spending patterns

Deutsche Bank has launched a new app that helps its clients track their carbon footprints and save money.

The new offering named GreenR will allow users to see their environmental footprint and also translate their last six months of bank transactions into a report of how much carbon dioxide they have produced.

Once a carbon pattern emerges from the analysis of the bank account’s transactions, GreenR presents a set of challenges designed to reduce the carbon footprint – this could involve suggestions such as buying more local products, eating less meat or for employees to cycle to work.

For unavoidable carbon emissions, the app will also offer the user the option to offset their carbon footprint by investing in environmental projects.

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