Hyundai launches new brand dedicated to EVs

It plans to initially bring new three EVs to market under the spin-off brand

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Hyundai Motor Company has announced the launch of its new brand dedicated to the development of electric vehicles (EVs).

Under IONIQ, it intends to initially introduce three new EV models over the next four years, supporting its ambition to sell one million battery EVs.

The car manufacturer also aims to take a 10% share of the EV market by 2025.

Hyundai first introduced the term IONIQ, which fuses ‘ion’ and ‘unique’, when it announced Project IONIQ, a long term research and development project focused on green mobility.

It launched a vehicle named IONIQ in 2016, offering a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – with a single body type.

The company says the launch of the brand now represents its growing commitment to sustainability and innovation and will play a vital role in achieving its clean mobility goals.

Wonhong Cho, Executive Vice President and Global Chief Marketing Officer said: “The IONIQ brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”