Energy drink brand HELL ENERGY has partnered with aluminium company Hydro to develop a can claimed to be the 'greenest in the market'.
The new can will be made of recycled aluminium, with a certified content of 75% recycled post-consumer scrap, allowing aluminium which has reached its previous end-of-life as a product, is brought back into the resource loop.
The company's strategy is based on the responsible sourcing of aluminium with a low carbon footprint, something it says can significantly contribute to reducing global corporate emissions.
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