The connected car market is growing fast at a CAGR of 24%, with more than 350m cars expected globally, accounting for almost a quarter of all cars by 2023 (CapGemini). McKinsey forecasts the total global value of connectivity to be between $450–750 bn by 2030. Meanwhile, the worldwide shipment of smart home devices is expected to exceed 1 billion units globally by 2023 (BusinessWire). This proliferation of smart home devices and increasing connectivity in cars is propelling us towards a future in which the two are integrated, with greater customisation as well as enhanced ease and convenience for users. Changing consumer preferences such as increasing environmental consciousness, a desire for greater control and customisation as well as a need to stay connected could further fuel this transition.
With smart speakers already establishing their role as a central device in homes, could intelligent personal assistants also be the future of cars and consequently bridge the gap between the home and the car?
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