Thursday 9 July 2020

evian unveils circular-design label-free bottle

evian unveils circular-design label-free bottle

evian has launched its first circular-designed label-free bottle, which is made from 100% recycled and recyclable plastic.

The new product has the brand name engraved into the recycled plastic and forms part of evian's effort to become 'fully circular' by 2025, by which point it plans to make all of its bottles from 100% recycled PET.

In an announcement, the company said: "Whilst the innovation will start as limited in distribution now, evian is constantly looking to push boundaries in packaging design.

"The new bottle could provide a solution globally for a sustainable future, especially for e-commerce, where there is no need for barcode labelling."

The bottle is already available in France and will launch in other markets from September.

Written by

Bruna Pinhoni

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