Monday 8 June 2020

Dubai hosts ‘region’s first carbon-neutral drive-in cinema screening for Tesla cars’

Dubai celebrated World Environment Day with what was claimed to be the 'region's first carbon-neutral drive-in cinema screening for Tesla cars'.

The shopping mall and leisure giant Majid Al Futtaim has hosted in collaboration with the UAE Ministry of Climate Change and Environment (MOCCAE) and VOX Cinemas a special movie screening for Tesla cars.

The screening, which took place at VOX Cinemas Drive-In on the rooftop of Mall of the Emirates, was attended by more than 100 people in their Tesla electric vehicles (EVs).

The company says the event inaugurated a series of screenings which will have a carbon-neutral footprint, driven by carbon dioxide emissions reduction, 100% waste recycling and carbon offset programme.

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said: "Sustainability is a core pillar of Majid Al Futtaim and VOX Cinemas is committed to finding sustainable ways to minimise our carbon footprint and protect our planet for future generations.”

Ibrahim Al-Zu’bi, Chief Sustainability Officer at Majid Al Futtaim Holding, commented: "As we look to rebound and rebuild businesses and economies, we must place as much emphasis, if not more, on social and environmental prosperity."