Gucci to cut number of fashion shows to reduce clothing waste

The fashion giant plans to host just two “seasonless” catwalk shows each year and suggests clothes need to last longer than a single season

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Gucci has announced it is to cut the number of fashion shows it holds each year because ‘clothes should have a longer life than terms such as season attribute them.’

The fashion giant hopes to slash the amount of waste it generates and suggests the concept of seasonal clothes has become “obsolete”.

It plans to now host two “seasonless” catwalk shows annually, down from the traditional schedule of Spring/Summer, Fall/Winter, Resort and Pre-Fall, which a senior figure within the firm branded as ‘stale’.

It now plans to help establish a more sustainable and less wasteful fashion system in order to help drive down the environmental impacts associated with the industry.