Tuesday 26 May 2020

Porsche enables drivers to offset their carbon footprint

Porsche has launched a carbon offsetting programme in Canada to enable owners of the brand to calculate their vehicle's carbon dioxide emissions and contribute the calculated amount towards offsetting projects.

The manufacturer has introduced 'Porsche Impact', through which drivers can input their annual mileage and fuel consumption into an online calculator to determine the amount of carbon dioxide generated.

Based on their vehicle's carbon footprint, they can then support a climate-related project of their choice to neutralise their carbon dioxide emissions.

Customers of Porsche Cars Canada can choose from four available projects - forest conservation in Canada, biodiversity in Africa, wind power in China, or forest protection in the US.

Marc Ouayoun, President and CEO of Porsche Cars Canada, said: "Our carbon footprint and the actions we take towards sustainability are more than just part of a corporate strategy.

"Porsche Impact allows us to connect our company focus on innovation with the intentions of our customers.

"Having the ability to contribute towards a Canadian project offers the opportunity to support the local conservation of forests in our own backyard."

Globally as of April, all Porsche subsidiaries, as well as customers, have offset the equivalent of more than 46,000 tonnes of carbon dioxide.