Pernod Ricard has announced it will end the use of single-use plastic point-of-sale (POS) materials by 2021 - these are items such as promotional stands, banners, posters.
The French drinks giant aims to increase consumer awareness regarding waste and has also shared guidelines with its 90 affiliates regarding the materials that can no longer be used and how they can be replaced.
In 2018 Pernod Ricard banned plastic straws and stirrers at all its events and as part of its 2030 sustainability and responsibility roadmap, committed to using 100% reusable, recyclable or compostable POS items by 2030.
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