Pernod Ricard to phase out single-use plastic point-of-sale materials by 2021

The French drinks giant aims to increase consumer awareness regarding waste and has shared guidelines with its 90 affiliates regarding the materials that can no longer be used

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Pernod Ricard has announced it will end the use of single-use plastic point-of-sale (POS) materials by 2021 – these are items such as promotional stands, banners, posters.

The French drinks giant aims to increase consumer awareness regarding waste and has also shared guidelines with its 90 affiliates regarding the materials that can no longer be used and how they can be replaced.

In 2018 Pernod Ricard banned plastic straws and stirrers at all its events and as part of its 2030 sustainability and responsibility roadmap, committed to using 100% reusable, recyclable or compostable POS items by 2030.

The company has also pledged to replenish 100% of water consumption from production sites and reduce the intensity of its carbon footprint by 50% by 2030.

It says regenerative agriculture pilot schemes will be developed within the firm’s owned vineyards in eight wine regions by 2025 to mimic natural processes to improve the quality of topsoil, watersheds and ecosystems.

Alexandre Ricard, Pernod Ricard’s Chairman & CEO, said: “For the past two years we have been striving to accelerate every aspect of our business, and the current crisis must not be a threat but rather an opportunity to speed up the implementation of our sustainability and responsibility roadmaps.

“The end of single-use plastic POS items is one of the many ways we will do our share to bring positive change to the world we live in, and achieving this goal four years ahead of schedule underlines our employees’ commitment to do so.”