H&M reaches 97% sustainable cotton use in 2019

During the last year, H&M has also collected 29,005 tonnes of garments for recycling and reuse, equivalent to about 145 million t-shirts

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H&M Group has reached 97% recycled or sustainably-sourced cotton in 2019 and plans not to use conventional cotton from 2020 onwards.

That’s according to the brand’s annual sustainability report for 2019, which highlights the progress the retail giant has made towards circular and climate-positive fashion.

In addition to this, it says 57% of its materials are now recycled or sourced more sustainably and pledges to take further steps towards its 100% goal for 2030.

During the last year, H&M has also managed to collect 29,005 tonnes of garments for recycling and reuse, equivalent to about 145 million t-shirts, and launched new sustainable materials made from pineapple, algae and citrus.

Helena Helmersson, CEO of H&M Group, said: “At H&M Group, we are continually working to make our business model more sustainable to secure long-term growth and at the same time, make a positive contribution to the world. To us, this means becoming climate positive throughout our entire value chain by 2040, as well as achieving circularity.”

Anna Gedda, Head of Sustainability of H&M Group, said: “Looking ahead, not only our industry will continue changing rapidly, but also the world as a whole. This 2020 has started with a challenge we never saw before with the spread of COVID-19 affecting the whole world, companies and societies.

“I am confident that the long-term vision we always had, and will continue having, on sustainability will play an even more crucial role in facing these challenges.”