Wednesday 18 March 2020

McDonald’s phases out plastic toys in Happy Meals

McDonald’s phases out plastic toys in Happy Meals

McDonald’s has announced will no longer include toys made from non-recycled or non-renewable forms of hard plastic in its Happy Meals starting from next year.

The move is expected to eliminate 3,000 metric tonnes of non-sustainable plastic, with the trial period starting from May 2020, when parents and children will be offered the chance to swap their plastic Happy Meal toys for a paper toy or a book when they buy a meal.

The fast food chain will also run a five-week nationwide toy amnesty, collecting any unwanted plastic toys in its 1,350 restaurants and recycling the returned plastic into play equipment for Ronald McDonald House Charities across the UK and Ireland.

Gareth Helm, Senior Vice President and Chief Marketing Officer, UK & Ireland, said: “We care passionately about the environment and are committed to reducing plastic across our business including within our Happy Meal.

“Families have high expectations of us and we’re working as hard as we can to give them the confidence that their Happy Meal is as sustainable as possible. Getting that right is a big responsibility, but we believe the changes we’re making today have the potential to make a big difference."

Written by

Bruna Pinhoni

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