KFC has launched its first vegetarian restaurant in the Netherlands.
The fast-food chain’s store on the Binnenwegplein in Rotterdam has swapped its traditional offerings for chicken-free burgers – having first been introduced as a trial last year, it will now become a standard item on all KFC outlet menus from 9th March 2020.
The meat industry is increasingly coming under criticism for its role in driving climate change – a recent UN report suggested meat and dairy production and consumption are driving a signficant increase in global greenhouse gas emissions, land degradation and deforestation.
Isabel Boerdam, initiator of the National Week Without Meat campaign, said: “The fact that large food companies such as KFC are embracing Week Without Meat and daring to take such a step shows that the subject is really on the map in the Netherlands.
“This is how we reach the general public with our message and that of course is the goal. Step by step we want to achieve that a flexitarian diet becomes the new standard in the Netherlands. Together we will make an essential contribution to our climate objectives. “