Sockmaker Pantherella has partnered with papermaker James Cropper to launch new eco-friendly new packaging for its products.
The UK-based brand, which produces more than 750,000 pairs of socks every year, will now sell its socks with tags made from card containing 60% reclaimed coffee cup fibres.
Justin Hall, CEO of Pantherella, said: “As a luxury brand on stage at some of the world’s most iconic stores, our packaging needs to marry our philosophy of provenance, design and quality.
“James Cropper’s Vanguard range offered us the best of both worlds; premium quality paper, with the sustainability credentials our stakeholders now want to see us embracing.”
The papermaker has previously created cartridge paper made in part from used coffee cups.