Procter & Gamble (P&G) has signed an agreement to source around 200 million bottle’s worth of recycled plastic by 2025.
The consumer goods giant’s plan says the move will help it work towards its target of halving the amount of virgin plastics it uses by 2030.
The deal will see it receive recycled plastic feedstocks from waste and recycling firm Viridor, before turning these materials into new packaging and bottles for its products – Viridor hopes to increase the volume of plastic it is able to supply each year up until 2025 as it scales up action at its plastics recycling facilities in Avonmouth, Rochester and Skelmersdale.
The brand also hopes to accelerate its journey towards other 2030 sustainability targets and says it aims to drive the circular economy for recycled plastic in Europe through the use of circular resin in its hair care packaging and its Ariel Liquid detergents bottles.
Virginie Helias, P&G Chief Sustainability Officer, said: “2020 is a year where action – collaborative action – will put us on the right trajectory. For P&G, 2020 will be a year of regenerative action where we will activate our Ambition 2030 goals across our brands, through innovation and transformative partnerships.
“It’s not just about reducing our impact but about being a force for regeneration to address the challenges of plastic waste, water scarcity and biodiversity loss. We will be leading on all of these fronts to drive change at scale and for long-term impact.”