Monday 17 February 2020

E.ON buys certificates to offset carbon footprint of successful YouTube video

E.ON buys certificates to offset carbon footprint of successful YouTube video

E.ON has bought carbon offsetting certificates to account for the environmental impact generated by a successful YouTube video on its channel.

A film created by the energy company about 'the world's greenest data centre' has attracted around five and a half million views at the time of writing, meaning energy-intensive data centres have had to supply this amount of playback, generating emissions in the process.

E.ON originally offset around three million views-worth of data centre carbon emissions caused by playing the video - it then bought additional carbon dioxide certificates to allow the film to be viewed up to five million times in a climate-neutral manner.

This figure has again been exceeded, meaning the company will need to purchase additional certificates if it wants to ensure the video remains 100% carbon-neutral.

At the start of this year, tech giant Google announced it is to power a new data centre in Nevada in the USA with the help of ‘the world’s largest corporate solar and battery project’.

Written by

Bruna Pinhoni

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