The first-ever 'low plastic zone' has launched in London.
The North London Waste Authority (NLWA) partnered with the seven north London boroughs to launch the scheme, which involves three-quarters of businesses in the Cowcross Street area of Islington having permanently reduced the amount of single-use plastic they use and offer to customers.
The move follows consumer sentiment - 95% of people say they want local businesses to reduce their use of single-use plastic and 83% have already taken steps to reduce their own use.
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