AB Inbev has announced it is experimenting with 'direct object printing' to cut label waste.
The brewer says the newly developed technology from the Tattoo Alpha Plant in Haasrode, Belgium, allows it to 'tattoo' its label designs directly onto bottles using only ink and varnish.
This means the brand could one day be able to stop using paper labels on beer bottles and thereby reduce the amount of waste it generates.
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