Hubbub hopes to double the uptake of reusable cups for hot drinks in the UK by changing people’s behaviour.
Research by the charity found that Britons buy an average of 4 take away hot drinks each week, with 1 in 5 buying at least one a day.
The research also found that over two thirds of people have their own reusable coffee cup but only 1 in 6 use them every time they buy a hot drink.
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