Tuesday 31 December 2019

Prince William launches environmental prize as Earth reaches ‘tipping point’

Prince William launches environmental prize as Earth reaches ‘tipping point’

Prince William has launched the Earthshot Prize. Multimillion pound prizes will be awarded to five winners a year over the next decade with the aim of producing at least 50 solutions to the world's most pressing challenges.

The Prize has been set up after the Duke consulted members of his family as well as Sir David Attenborough.

Prince William said: “The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve.”

He added: “Remember the awe-inspiring civilisations that we have built, the life-saving technology we have created, the fact that we have put a man on the Moon. People can achieve great things. The next 10 years present us with one of our greatest tests – a decade of action to repair the Earth.”

The Earthshot initiative, which comes after more than a year of consultations with over 60 organisations and experts, aims to generate new technologies, policies and solutions for issues of climate and energy, nature and biodiversity, oceans, air pollution and freshwater.

The prize could be awarded to a wide range of individuals, teams or collaborations – including scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries.

A global coalition of philanthropists and organisations will support the programme, with details about the challenges to be announced in special events around the globe.

Written by

Bruna Pinhoni

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