The high cost of Christmas throwaway fashion

Research shows that UK shoppers will spend £2.4 billion this festive season on clothes they hardly wear

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Research by Hubbub has found that Britons are likely to spend a staggering £2.4billion on new clothing for Christmas parties this year but many items will be worn fewer than three times.

Each person will spend on average £73.90. Surprisingly perhaps, men are predicted to spend more than women; £88.14 for men and £63.12 for women.

Hubbub’s survey of more than 3,000 people found that one in five shoppers won’t wear the same thing to more than one party.

When it came to sparkly dresses on sale this time of year, only 24% know that most party dresses contain plastic. Hubbub analysed 169 party dresses from 17 different online, high street and designer outlets and found 94% are partially or totally made from plastic or plastic-derived fabrics. A UK parliamentary committee report this year found that the textile industry creates 1.2 billion tonnes of CO2 a year.

Hubbub is urging people to consider second hand clothing, swapping and even renting outfits rather than only buying brand new.

Sarah Divall, project co-ordinator at Hubbub, said: “Vintage and pre-loved clothing has never been so on trend and it’s only going to get bigger as people realise the massive environmental impact of the fashion industry. Going green doesn’t mean you can’t dress up. There are so many eco-friendly options out there now, including clothes swaps, renting, pre-loved and charity stores, so you can look good and save money without damaging the planet.”