The supermarket says the switch will remove more than 23 million plastic trays each year, that’s 700 tonnes.
Its entire steak range will be included from Extra Special and Butchers Selection to Farm Stores lines. Consumers will be able to buy the meat in its new packaging from the middle of December.
Asda trialled the scheme in September, when it moved its Extra Special Aberdeen Angus steak range into the forward-thinking packaging. After a positive response from customers, the retailer is rolling this out across all its own-brand steak lines.
Paul Geary, Asda’s Senior Buyer for Red Meat and Fish said:“We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to make all of our own-brand packaging 100% recyclable by 2025.”
Earlier this year, Asda stepped up its bid to tackle plastic pollution, committing to reaching 30% recycled content in its plastic packaging by the end of 2020 and 15% overall reduction in plastic by Feb 2021, five years ahead of its original deadline. The supermarket estimates that reaching the target should avoid the use of around 19,500 tonnes of virgin plastic.