Thursday 20 June 2019

Boohoo launches its first recycled fashion collection

Fast fashion retailer Boohoo has launched its latest collection made out of recycled materials.

The retailer says the clothes have been made using 95% recycled polyester, with the fabric created from plastic that has been directed away from landfill and repurposed to produce new yarn.

Boohoo adds environmentally friendly and non-toxic fabric dyes and ink that are free of harmful chemicals have been used to produce the 34-piece collection.

The items, which include dresses, crop tops and bodysuits, have been made entirely in the UK to reduce air pollution.

The swing tags are also made from 100% recycled paper and the string uses 100% jute that is biodegradable and recyclable.

The news follows the Environmental Audit Committee’s (EAC) recommendations to tackle the environmental impacts of fast fashion, including a penny per garment tax for producers to reduce textile waste and mandatory environmental targets for retailers with a turnover above £36 million.style

However, the recommendations made by the MPs were recently rejected by the government.

Boohoo says this is “not just a one-off” but it will continually be adding new collections that offer customers a “wide range” of sustainable fashion options.

Founder Carol Kane adds: “We are consistently listening to our customers and have been working on developing a recycled offering for some time. Boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey.”