Wednesday 12 September 2018

Sustainability hits the high street with new H&M clothing line

H&M has launched a new line of premium clothing aimed to showcase the increasing possibilities of sustainable fashion.

The high street retailer will produce the collection on a smaller scale than its main offerings.

It will include a full-length coat made from a recycled wool blend and a sequinned jacket made from recycled plastic bottles and recycled nylon product ECONYL, as well as a printed dress made of 100% organic silk.

Accessories on offer include earrings made from recycled plastic and boots and stilettos made from recycled polyester.

Cecilia Brännsten, Environmental Sustainability Manager at H&M, said: "There’s a wonderful range of sustainable fabrics in this collection, like recycled cashmere, the new velvet made from recycled polyester, as well as the use of leftover ECONYL from the previous collection."

Clothing brand North Face has committed to offsetting emissions from its athletes’ adventurous journeys around the world.

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