Monday 18 May 2015

Product Marketing Manager – McLean Ross

Product Marketing Manager – McLean Ross

Our client, a leading European energy consultancy, seeks a Product Marketing Manager to join their Product & Partnership department.

The Product Marketing Manager is responsible for the outbound marketing and customer facing activities of the product set including:

  • Crafting the messaging and positioning for the products.
  • In conjunction with marketing, creating and developing innovative marketing programs that drive demand.
  • Understanding how people buy products & what drives them – Transfer of knowledge to the sales team.

Accountabilities:

  • In conjunction with the Head of Product & Partnerships; set, develop and evolve the Product Roadmap.
  • Research and analyse competitor products and target markets.
  • Develop the product positioning / messaging that differentiates our client’s products in the market.
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the sales process.
  • Planning of the launch of new products / releases while managing the cross-functional implementation.
  • Gather detailed market intelligence and conduct customer insight sessions to understand the target audience – What they want, how they want it and why it beats the competition.

Competency: Skills/Knowledge/Qualifications:

  • Very strong written communication skills
  • Business, product or marketing background
  • Excellent numerical and analytical skills
  • Ability to identify, understand and create new target markets and product opportunities
  • Strong business and commercial acumen,
  • Willing to travel: circa 50%,

The salary for this role is £44,000 - £50,000 base with a company car and 20% bonus opportunity. The role is home based with travel to the Midlands and Northwest offices. Please get in touch with Catherine McLean on 0207 448 8599 to discuss.

Written by

Bruna Pinhoni

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