Sunday 3 August 2014

PepsiCo sprinkles recycling bins around USA

Soft drinks giant PepsiCo plans to put more recycling bins in petrol stations and supermarkets across the USA.

It is taking action after running a national survey which found 81% of Americans said they would recycle beverage containers at shops if proper bins were available.

The hope is to boost the rate of on-the-go and curbside recycling in the States can to 50% by 2018.

The country’s drinks container recycling rate is currently at 42% according to the American Beverage Association.

Al Carey, CEO of PepsiCo Americas Beverages said: "Most consumers want to recycle when they're away from home – there just aren't enough convenient places to do it. This is a huge opportunity that has been largely unaddressed until now. The easier we can make it to recycle, the more likely people are to recycle; and by giving consumers the added incentive of helping protect our watersheds, we can make an impact."

The project is part of a new five-year partnership called "Recycle for Nature".