Thursday 17 July 2014

Which utility has the best brand buzz in Britain?

It’s a perky start to the year for independent energy company Ovo Energy – coming top in a list of utilities with the best brand “buzz”.

Ovo scored 3.8 for January to June 2014, after six months which saw the firm court customers with a "Feel the Love" PR campaign around Valentine's Day.

The rating is nearly a full point ahead of its runners up, motoring groups AA and the RAC who rated 2.9 and 2.8 respectively.

Delivery men and women across Britain will also be thrilled as Post Office and Parcel Force were next in the list.

Energy suppliers dominated the top “buzz improvers”, although table leader SSE’s score was still in the negative, rising 3.7, from -8.6 in January to June 2013 to -4.9 this year.

The brands were rated by YouGov BrandIndex using a Buzz score which asked respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"