Government needs to make the Green Deal more ‘consumer friendly’ to guarantee its popularity. That’s the view of Colin Calder, founder of home energy management firm PassivSystems which has been helping DECC to shape its plans on the new policy.
While the Government’s flagship scheme to give loans for home efficiency improvements is an “innovative concept”, the Green Deal needs to make customers the focus, he said.
Mr Calder told ELN: “If we put more emphasis on consumer engagement and what’s in it for the consumer, we would have a much higher take up.”
At a time when wallets are being squeezed, he suggested, Government needs to think about making the extra cost worth it for the public.
Mr Calder added: “We all have a limited amount of money to spend – it’s about, at the end of the day, ‘What’s in it for us?'”